Optimizing your website and blog content is an essential factor of your digital marketing strategy. While Search Engine Optimization is changing, digital marketer’s agenda is to formulate effective marketing strategy to bring more traffic to your business outlets and to direct them towards sales funnel.
SEO methods keep on changing due to search engine updates and user search pattern perspective. Having incorrect SEO plan leads to massive drop in traffic and conversion rates. In this article, we are going to explore about some common SEO mistakes avoid, so your SEO marketing efforts bring desired results to your business.
Choosing Wrong Keywords:
Optimizing is all about the keywords that you want to rank your website for. Are you choosing right keywords for your business?
One of the most common mistakes in keyword selection is avoiding the preference of search and users for long-tail keywords. It’s important to understand potential search terms that your customers search for. It is recommended to do your keyword research carefully before optimizing your website. Using tools like Google Keyword Planner, Google Auto Suggest, Ahrefs Keyword Explorer and Moz Keyword Explorer help you to find trending and demanding keywords.
Excessive Use of Keywords:
You might think using all your target keywords in most part of the content would boost your rankings. That strategy leads to more complication – marking your website as spammy by search engines, which means your website, get penalized by Google.
That’s why overusing or stuffing keywords, is not important for your SEO success. In fact, you can employ search engine recommended factors like LSI – Latent Semantic Indexing. Here, you can optimize your website content with more related keywords instead of overusing target keyword.
Creating Content Stuffed with Keywords:
Another common mistake in SEO optimization is creating content stuffed with keywords, instead of informative content. Leading search engine like Google & Bing want to serve their user with most relevant and informative content for people’s search query. Thus, if your content is not relevant or informative, it won’t rank at all.
Your main objective should be to create quality content that offer more relevant and informative content to your targeted audience, including the right search terms – keywords.
Using other’s Content:
Most typical and common mistake in SEO is copied content. When comes to ranking, search engine give more preference to website with original and informative content. While copying and pasting content was common practice in earlier days, today search engines penalize website with copied content. If your website uses copied or low quality content, you are prone to Google Panda algorithm and more possibility of getting penalized.
Not optimizing Title Tags & Meta Description:
Producing high quality, original and well optimized content alone doesn’t bring hue traffic to your website. Title Tags and Meta Description are important factor in SEO optimization; they can improve your content performance. You need consider optimizing other factors like image ALT tags, Meta keywords, etc.
Missing Quality Backlinks:
To get the best possible result from SEO, digital marketer needs to acquire quality backlinks to their website. Here, quality of the links are important than the quantity. That’s why it’s better to get linked from website that is relevant, well-ranking website with strong reputation. Acquiring backlinks from low quality, irrelevant or spammy website is going to ruin your marketing efforts.
Not Using Internal Links Properly:
The most important thing to watch out for is Internal Linking. Naturally, it is important to identify top performing content and place links to relevant pages within your website. But make sure that you don’t add internal link just for the name sake if they don’t match the content and focus of the piece.
Not having Responsive Website Design:
SEO optimization is not only about content, keywords, internal links and backlinks, it’s also about quality and responsiveness of your website.
Website without responsive website design gets negative impact from search engines (think of Mobilegeddon update). Google and other search engine give more importance to responsive design of a website. Website with smooth mobile experience and go comfy with devices with different screen resolution, will have added advantage when comes to website rankings.
Not Using the Power of Social Media:
Optimization has social dimension as well. It is important to have strong presence on leading social networking sites. When you are sharing your content on social media, one of the primary goals is to get influencer attention; it automatically leads to more reach to your website. Another important aspect is to make use of social sites like Reddit, Scoop.it, digg, flokd or quora.
Forgetting About Analytics:
Last but not yeast, the only way to track your SEO and content marketing effort is to track its progress. Many SEO professionals would skip the numbers, but this is a serious mistake. Setting up and reviewing your analytics is important for your SEO Optimization.
Google Analytics and Webmaster are the most popular tool that help to measure and get detailed overview about our website performance.
SEO optimization is an integral part of your digital marketing strategy today. While you can find plenty of advice online, making typical mistake is quite common.
Are you ready to get started with SEO optimization, but not sure where to start from? Get in touch with DM Ninjas – Leading Digital Marketing & Web Design Company in Pondicherry. Talk to us@ +91 80564 05399.