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SEO Course Syllabus:

SEO Introduction:

  • What is SEO?
  • How Search Engine Works
  • Organic Traffic Vs Paid Traffic
  • How Search Engine Works
  • Important SEO Terms (indexing, crawling, CTR, CPC, SERP, etc…)
  • Basic HTML – Introduction

Domain & Hosting:

  • Selecting Domain
  • Domain Extension Importance
  • Domain Age
  • Exact Matching Domain & Partial Matching Domain
  • Hosting Selection
  • Importance of HTTPS (SSL Certificate)

Keyword Research:

  • What is Keyword?
  • How to find optimal keyword to your business?
  • How to find keywords using Google Keyword Planner
  • Competitor Analysis
  • Long tail and short tail keywords

On-page Optimization:

  • Meta/ Page Title Optimization
  • Meta Description
  • Meta Keywords
  • URL optimization – Keywords in URL, Distance & URL Length
  • Content Optimization – Uniqueness, quality & content length
  • Keyword Density
  • Keyword Order
  • Keyword Prominence
  • LSI & Keyword Stemming
  • H1 & H2 Optimization
  • Using Bold Tags
  • Image Optimization
  • Breadcrumbs
  • Sitemap
  • Robots.txt
  • Internal Linking
  • Link to Authority websites
  • Do follow and No Follow
  • Page Speed
  • Rich Snippets – How to Implement
  • Author Rank – Social Signals
  • Redirects – 301 & 302
  • Canonicalization
  • Mobile SEO
  • HTML validation using W3C

Off Page Optimization

  • Local Directory Submission
  • Search Engine Submission
  • Directory Submission
  • Social bookmarking
  • Forum Posting
  • Blog Commenting
  • PPT & PDF Submission
  • Article Submission
  • Free blog Creation / web 2.0
  • Press Release Submission
  • Classifieds submission
  • Answering Sites – Quora, Yahoo Answers, etc…
  • Guest Posting
  • Content Curation
  • Image & Video Submission
  • Competitor Analysis

Google Algorithm:

  • Google Panda
  • Google Penguin
  • Google Humming Bird
  • Google Caffeine Algorithm
  • Google Pigeon
  • Google Mobile
  • Google Rankbrain

SEO Tools:

  • Google Keyword Planner
  • Google Webmasters
  • Google Analytics

Local SEO:

  • Google My Business Profile creation
  • Implementing Local Business Schema
  • Registering Business in Bing Places
  • Local Directory Submission

Social Media Optimization:

  • Google+
  • Facebook
  • LinkedIn
  • Twitter

SEO Audit

SEO Tracking & Report