Tips for Choosing Best Domain Name for Your Business

Choosing Best Domain Name

When planning to start new website for your business, choosing a best domain name is an important steps to maximize your brand reach and visibility. Choosing best domain name helps in making your business brand easy to recognizable and stay ahead of your competitors.

But, finding best domain name is challenging task, as many best domain names are booked already. Buying a domain name is only first step in having a website. Next, you need to choose website hosting service and Web Development Company to design perfect website for your business.

Here are some important tips that help you to pick best domain name for your business.

  1. Make it Simple
  2. Keep it Short
  3. Use your Targeted Keywords
  4. Consider your Geographical Location
  5. Avoid Numbers, Hyphens and Special Characters
  6. Make it Memorable
  7. Spend some Time on Research
  8. Choose Perfect Domain Name Extension
  9. Protect and Build your Brand
  10. Make it Fast

Make it Simple:

Choosing a domain name that easy to remember and type is important to online success. If you use slang or words with multiple spelling (example Express vs. Xpress), it might be harder for customers to remember your domain name and find your site.

We recommend you choose domain name that are easy to remember and closely associated with your business and services.

Keep it Short:

If your domain name is complex and long, you might increase the risk of customers misspelling or mistyping the name. It is recommended to choose your domain name short and simple for long-term advantages.

Use your Targeted Keywords:

When comes to choosing a perfect domain name for your business, it’s recommended to use targeted keywords that describe your business products and services you offer. Choosing domain name with keywords will improve your ranking on search engines (more website traffic) and make more sense to your business customers. For example – if you are offering tree removal services, you need to choose or

Consider your Geographical Location:

Nowadays, search engines give more importance to local business to support business serving particular geographical location. If you are running a local business, you can consider including your geographical location in domain. Location based domain have competitive advantage when comes to local rankings.

You can choose location based domain names like (or)

Note: You can also choose geographical domain extensions that suit your business. Now available for popular cities – check the list here.

Avoid Numbers, Hyphens and Special Characters:

When choosing a domain name for your business, it is recommended not to use numbers, hyphens and special characters. Using such domain name often leads to various confusion or forget the dash.

Make it Memorable:

There are millions of domain names registered and list keep on increasing daily. So, having domain name that are catchy and memorable is important. Once you come up with a domain name, share with your friends to make sure it sounds appealing and make sense to others.

Spend some Time on Research:

Make sure the domain name you selected isn’t copyrighted, trademarked or used by other company.  Choosing such domain leads to huge legal mess and losing your domain name. We recommended you to spend some time on research to choose unique domain name.

Choose Perfect Domain Name Extension:

Domain extensions are suffixes at the end of domain address such as .com, .in, .net, .org, etc… Each domain extensions have specific uses, so always make sure to choose domain extensions that work for your business. .com domains are very popular, but it can be difficulty to choose short and memorable one.

You can also go for other domain extensions such as country specific domains and geo graphical based domain extensions. For example,, and domain are country based TLDs specific to Australia.

Also, you can make use of new generic based top level domains like .photography, .online, .guru, offer great possibility to register short, highly relevant and keyword specific domain names. Check out the list of available generic TLD list.


  • . Store: for ecommerce and local business
  • .info: informational sites.
  • .net: technical, Internet infrastructure sites.
  • .org: non-commercial organizations and nonprofits.
  • .biz: business or commercial use, like e-commerce sites.
  • .me: blogs, resumes or personal sites.

Protect and Build your Brand:

To protect your brand name, you need to purchase other domain extensions and close misspelled version of your domain name.  By doing do, you can protect your business competitors in blocking such domain name and protect your brand identity.

Make it Fast:

If you come up with an idea, it recommended booking your main name because domain names are selling quickly.

Ready to Get Started?

If have such trouble in finding best domain name for your business? We at DM Ninjas – best digital marketing company in Pondicherry help you to choose perfect domain name for your business. Also, assist you in website design and development, logo & graphic designing, creating brand identity, more traffic and leads to your business.

Thinking of starting new website for your business, contact us – we help you from the scratch.

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About the Author: DM Ninjas Team

Digital Marketing Ninjas (DM Ninjas) is a vibrant web design & development, SEO and Digital Marketing Company in Pondicherry India.

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